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Card Marketing Guide

Using ACE—ICBA Bancard’s Free Portfolio Analysis Tool
Is your card portfolio being optimized? If not, ICBA Bancard’s Automated Card Expert tool (ACE),can help. Choose from over 20 reports to help chart your program’s health or compare your bank’s performance to similarly situated peers. Watch our short overview video to learn more.

Bancard Overview Brochure

A Guide to ICBA Bancard’s Products and Services
Experience the ICBA Bancard Difference: preferential pricing, industry representation, expert guidance, liability protection, marketing support, and more. Review our comprehensive brochure, “Card Solutions for Community Banks,” and learn how to maximize your benefits as an ICBA Bancard client to build and maintain a profitable card portfolio for years to come.

Data Security Breach Toolkit
ICBA has developed a Data Security Breach Toolkit to help community banks respond to potential payment card data compromises, like the recent Target data breach which has impacted millions of consumers. This free resource is located on a special section of ICBA’s website and includes the just-released ICBA guide entitled, “Key Considerations for Community Banks Facing Payment Card Compromises.” The website also includes resources from Visa’s comprehensive toolkit, designed to help issuers manage a large data breach and includes: a best practices communications brochure; sample cardholder letters and statement inserts; a customer service Q&A document, media sample statements, and a security breach guide. Click here to access the toolkit.