Workshops - Breakout Sessions

The Aftermath – Is Your Bank Compliant with the Card Act?

In early 2010, the Credit Card Accountability, Responsibility, and Disclosure (CARD) Act became reality and a new era in credit card lending started. Are you compliant? This workshop will focus on key components of the Card Act and what you should be doing to make sure you’re not running afoul of the law.

Reg E Overdraft Rule in Perspective: “NOT THE END OF OVERDRAFTS”

The new Regulation E overdraft Rule that became effective July 1 creates an opportunity for community banks to build overdraft solutions that work best for their customers. In this workshop, MasterCard will share perspectives, strategies, and consumer research. A white paper will be available to workshop attendees along with other instructional materials. (This MasterCard workshop alone is worth the cost of attending the conference.)

Fighting Fraud Takes a Village – Hear What Experts Have to Say

Tackling card fraud must be approached in multiple ways. It requires banks, processors and cardholders to work together to minimize losses and inconvenience. This workshop is a panel discussion with fraud experts who work fraud issues daily. They’ll offer candid opinions and take bankers’ questions.

Innovations in Fraud Detection – What Your Bank Should Know

Card fraud is one subject every banker needs to be up to date on at all times. This workshop will cover topics crucial to staying ahead of the game when fraud strikes and best practices that are working.

MasterCard - The Compromise Landscape

The information security threats we face are a constantly changing landscape. Over the past two years, cyber-criminals have targeted the hospitality industry more often than any other industry for payment card data breaches. These data breaches present a wide array of risks and challenges for all stakeholders in the payment card system. This presentation will cover the most recent evolutions in the compromise of cardholder data. The discussion will center around 2009 and 2010 account data compromise trends as it relates to data breaches by region, intrusion entry points, organized crime involvement, lessons learned, and downstream fraud effect on issuers and cardholders. This presentation will allow issuers a behind the scenes view of payment card data breaches, while acquirers will learn common security vulnerabilities and attack methods.

The Sticking Point: Keeping Customers

Loyalty and reward programs are an ideal acquisition and retention vehicle for banks and a perfect entree to a broader and deeper relationship with customers. Increasingly, banks are recognizing this opportunity and turning to loyalty and reward programs to differentiate their card offerings. Hear about the latest trends in consumer behavior and reward programs. The session will also cover new loyalty and reward strategies that place customers’ needs and desires at the forefront of marketing efforts and help them realize additional value from their everyday purchasing behavior.

Affinity Programs that Work for Community Banks

Are there target groups in your community that could be an opportunity for a special credit card offer? Affinity groups could be an answer to an untapped market that may mean additional revenue to the bank. Learn how you can start an affinity card program and how to manage it for success.

Compare & See: Using the Branch Successfully to Sell Cards

The bank branch has long been the most successful marketing channel for community banks. And selling cards in the branch has proven to be the best method. This workshop will focus on the best practices in branch marketing for card products.

How to be a Rock Star For Your Bank--Marketing Success Stories That You Can Implement Today

Impress senior management with a marketing program that produces results. Learn how fellow bankers have implemented credit and debit marketing programs that generated new account growth and increased existing account activity.

Embracing Technology – New Payment Products You Should Know About

To stay ahead of the game and remain competitive, community banks need to know where new products and services are heading. This session will be dedicated to new payment products that are on the horizon.

Finding the Right Merchant Services for Your Small Business Needs

Meet the needs of your merchant customers with no cost and no liability! This session will detail the Merchant Services Agent Referral program and explain how leveraging the expertise of FIS and its infrastructure can enhance your competitive footing and generate revenue.. FIS serves as your industry expert, managing compliance initiatives, maintaining accounts and profitability, managing risk, and performing all sales and service functions.

Business Credit Card Best Practices

Community banks are in the business of lending to small business. So why not issue business cards to satisfy their credit needs as well? Learn how community banks can capitalize on this potentially lucrative revenue opportunity (estimated at $4.4 trillion).

The Big Thing about Small Business – Card and Merchant Services Mean Stronger Relationships

Small business credit and debit cards remain a largely untapped market for community banks despite their significant revenue potential. Adding a merchant relationship to the mix for small business customers can equate to even bigger returns. Learn how to capture your share of small business card business with proven methods.

Do you know your Portfolio? Using ACE (Automated Card Expert) can get you acquainted

Do you really know how your credit card portfolio is performing? Attend this session and find out. This workshop will show you how to best use ICBA Bancard’s Automated Card Expert tool, ACE. It will demonstrate which reports are best to understand so you will look good in front of your management.

Understanding the Numbers – How Does Your Credit Card Portfolio Measure?

Your credit card portfolio is too valuable to let suffer. Is it operating at peak performance? This session will reveal what you can do to optimize your credit card portfolio, including interpreting the metrics essential to a profitable portfolio.

Portfolio Optimization - How to Grow Your Debit Business in Challenging Times

Attend this exciting session and learn how a leading community banker partnered with an experienced debit consultant to develop the right strategic plan to grow the bank’s debit card portfolio. Initiatives developed included targeted campaigns, specialized analytics, rewards program consultation, photo card implementation insight, executive-level reporting, and so much more.

Post Conference Workshops*

Your Eyes Wide Open: Strategies for Stemming Card Losses

Fraud losses topped 8.6 billion last year, according to an Aite Group study. Do you have sufficient fraud measures in place to protect your customers and prevent a major breach? Join the FIS fraud staff, September 28th in St. Louis, Mo. for a two-hour interactive workshop to explore:

• The latest fraud schemes and telltale signs of would-be fraudsters;
  
  
• Interactive strategies to verify and halt suspicious transactions—before it’s too late; and
  
  
• Best sources for up-to-the-minute fraud prevention information for customers
  
  

Less-Risky Business is Good Business: Preventing Card Fraud and Driving Transaction Volume with ICBA

How effective is your ICBA risk management program? In attempts to protect your customers, are you blocking transactions that should be approved? Do you know how you stack-up against your peer group relative to fraud loss ratio? This two hour Fiserv workshop following the ICBA Bancard Card Conference will provide you with the insight on where your business measures up to fighting fraud and help you optimize your Risk Management program and support your revenue goals.

* These sessions are optional and are not included in cost of conference registration. An additional fee is required.