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Direct Credit Card Issuing

Bank of Benton - Benton, KYThe ICBA Bancard Direct Program provides the foundation your bank needs to launch and maintain a successful credit card program. As a direct issuer of your own credit card program, your bank is in control allowing you flexibility and maximum profitability. Our full processing support, turnkey programs and comprehensive marketing solutions for Visa and MasterCard credit card programs make the day-to-day operations a snap.

Is your bank worried that perhaps traditional start up fees and on going processing fees will sap your credit card program of its revenue earning potential? ICBA Bancard has that covered too! By harnessing the purchasing power of over 2,000 community banks from across the nation, we have negotiated to get you the best pricing available from our business partners. Our goal is to keep your credit card program running smoothly and profitably while enhancing your financial relationship with your customers.

Direct Credit Card Issuing Offers:

  • Maximum profitability and flexibility
  • Total control over interest rates, fees & terms
  • Card plastics that you choose or design on your own with the Card Designer tool
  • Card reward enhancements and support with Scorecard™
  • Fraud Loss Protection against catastrophic loss
  • 24/7 neural network fraud prevention support/notification system
  • Day-to-day operational support via CardSource™
  • Comprehensive hands on centralized and regional training for staff
  • Web access for statements, payments & reward tracking for your customers
  • Low start up & on going processing costs
  • 24/7 Lost/Stolen support for customers
  • Automated Card Expert tool that automatically produces portfolio management reports and graphs
  • Pro-DirectSM Mail Program, a turnkey, no hassle, low cost card acquisition program that allows your bank to compete with national acquirers
  • Professional portfolio profitability analysis and consulting 

The Benefits of ICBA Membership

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Introducing: ICBA Bancard’s Definitive Guide to Card Marketing

Looking to create a card program that gets noticed and generates profits? Your search is over. Introducing “Card Marketing for Main Street,” a comprehensive, results-oriented guide designed to help community bankers like you develop and maintain a profitable card business. Learn more.